I contacted the Wisconsin Broadcasters Association about similar questionable ads running on some--not all-- Wisconsin radio stations and asked them to run public service ads warning consumers. They said no. Here is exactly what they said: "We understand the request and the concerns but we are not in a position to run ads questioning the honesty of our advertisers. We'd rather handle upfront with clients as they come in." My opinion: Some out of state advertisers and some Wisconsin broadcasters are preying on people in Wisconsin who already have more than their share of trouble. Shame!
The honest business people in Wisconsin who advertise on these stations lose credibility when lumped in with the dishonest out of staters. I would not advertise on these stations
Dishonest advertising is bad for consumers, business and broadcasters. The Better Business Bureau wasn't created by the consuming public or government. The BBB was created by businessmen losing money because of skeptical buyers.
FTC
Sep 25, 2011
FTC Asks Court To Halt Defendant from Impersonating Federal Agencies While Steering Consumers to Mortgage, Tax, and Debt Relief Services
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1 comment:
Well said, Glen. I totally agree with your analysis. My theory is that many broadcasters are hurting financially and willing to drop their standards for the money.
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